The other day I came across this video and I started to think about the class and what words can create. Words as it seem create an emotional reaction such as: rage, sadness, happiness, joy to just mention a few. Words are a powerful way to communicate as shown in this video. Enjoy!
Wednesday, April 13, 2011
Friday, April 8, 2011
The Creative Brief and Good Headlines.
The creative brief (define the problem, research and find solution)
When doing a creative brief make sure to know:
1.The company
2.The weakness
3.opportunities
4.Threads
Headline
When coming up with a good slogan for a campaign what is important for me is having an understanding of who your audience is first. I am well aware that the audience has the key elements that will make your advertisement a success or a failure. Also, your audience can be affected in many ways depending how the designer approaches their idea and represents the company. Here I am posting some examples that I believe make a great and catchy headline/slogan.
What makes a good headline/slogan?
The slogan many be: Funny, rewards the reader, changes the meaning, have unique and interesting photography, mood, feel (emotional connection), meaning, stunts the audience, Strong, interesting, memorable,uses puns to mention a few.
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